Managing Careers

Applied Learning Objective	Activity	Results
Individual and team PDPs completed – SMART goals	Team PDP matrix made in consultation with Marketing Director and then discussed and shared with other team members Team Objectives 2016 PDP objectives for team members take into account development opportunities – i.e. Marketing Executive taking on more responsibility in transition to Senior Executive role	Mid year PDP reviews completed – updates made accordingly New team members being on-boarded this year – need to bring into framework Transitions for team members into expanded roles; feedback submitted and business case in review Team is currently delivering on subscriptions goals Growth on new products needs continued support in line with growth cycle
Recruiting and on-boarding of new Marketing Executive to support business objectives of selling more educational and corporate subscriptions	I recruited, interviewed and hired a second full time audience development marketing executive who successfully passed their probation. Upon the completion of their probation, the organizational structure changed to have them report to the Head of Marketing Delivery. Probationary Assessment Month 3 CONFIDENTIAL	New product support as envisioned in this role has created marketing campaigns and a digital acquisition flow for educational and corporate subscriptions. Traditional subscription sales are achieving RF2 goals. Free trialing period on subscriptions has brought in 40 more institutional customers year on year to date.
Assisting in recruitment and on-boarding efforts for a Science Event Coordinator Role	Worked with Commercial Product Manager, US Sales Director and Special Projects Manager to define and recruit for a Science Coordinator role with appropriate business case and costs given my previous experience in running events in that market Science Event Coordinator Job Description NSJ Posting Recruited for and interviewed candidates to support an Instant Expert event on the ground in Boston on October 31, 2016. Marketing strategy framework provided Marketing Plan Boston Event October 2016	New starter hired and begins work imminently To date 50 of 250 tickets have been sold already for this inaugural US instant expert
Career development plans for staff members	Building upon my relationships with my direct reports, we worked on career development plans based upon their current skills and future personal goals	Career development plans were outlined with updates made in the transition time period to a new line management structure
Common goals for New Scientist team leaders and managers	In February, New Scientist team leaders were given the same goal of delivering 15% audience growth. It was my responsibility to define what that meant, agree the metric with senior stakeholders and roll out adoption of the metric throughout the business.	An Audience Index using an algorithm of weighted key metrics was created for use on a monthly scale. The calculator was explained and shared to all New Scientist team leaders. 15 percent growth index CALCULATOR.xlsx We have hit our 15% audience growth target as of June with an upward trend in July.
Managing upwards – working with a new line manager to the business	I began this process within a few weeks of being assigned a new line manager who was new to RBI. For completion of this course and team development process it was important that I was proactive about communicating with them while agreeing how and why changes were happening.	Mid year PDP review completed. My role has expanded now to include additional required support for New Scientist Live in the past few weeks. Two new team members are being recruited for to report to me – a Marketing Coordinator role to support our commercial advertising propositions as well as new products and a Customer Retention Marketing Manager role. Both had previously been allocated as central resources but will now come under the brand team remit.

APPENDIX NOTES:

Using RBI Talent Tools

Connecting careers with business planning

What motivates your team? Career plans for your team members

Team PDP grid – transparency – where do people fit
Team Objectives 2016
new hires/ probation period goals tailored
Example: Job description for Audience Development Marketing Executive recruitment
Example: Interview task for marketing executive and probation goals

How do you have career conversations with team members? Feedback, critical thinking

relationship building
Communicating Effectively courses
routine feedback loops
team transitioning – roles within our team are changing

Growing skills and confidence

Effectively managing the talent pipeline

Career development plans for team members

Common goals for wider New Scientist team members

website audience and revenue growth
digital content amplification audience and revenue growth
social audience and revenue growth
new product audience and revenue growth

Matching team capabilities to business needs